Ecsa Ahcri Pracasa
Maker of Things | Digital Product Engineer | AI & Automation Builder
Multidisciplinary technology professional with an academic foundation in Computer Systems and Electrical Engineering with an Information Technology specialization. Combines web engineering, digital product operations, analytics, connected systems, and AI-assisted development to turn business requirements into functional, user-centered solutions.
Experienced in the digital banking ecosystem at Bank Mandiri, including Livin' web experiences, corporate web platforms, QR/referral utilities, AppsFlyer attribution, and product analytics. Independently builds PRCUISA tools and prototypes spanning business applications, workflow automation, AI agents, and IoT. Focused on identifying practical problems, shipping useful systems, and iterating based on feedback and measurable outcomes.
Full CV available online
Scan the QR or visit cv.prcuisa.com
- ecsa@live.co.uk
- linkedin.com/in/denecsa
- github.com/prcuisa
- prcuisa.com
- +62 857 4343 8933
- Jakarta, Indonesia
Professional Experience
Nov 2020 – Present
Professional Staff – Digital Ecosystem
PT Bank Mandiri (Persero) Tbk — Digital Retail Banking | Jakarta, Indonesia
- Develop, maintain, and refine digital web experiences across the Livin' ecosystem and Bank Mandiri corporate website, including promotional pages, product content, FAQs, disclosures, and customer journeys.
- Support web and PWA experiences for Livin' Sukha and related banking product journeys, working across responsive implementation, content reliability, and user experience improvements.
- Build and maintain internal QR and referral utilities for marketing, branches, and field teams, including single/bulk generation, CSV input, branded overlays, and downloadable PNG/ZIP outputs.
- Implement and maintain AppsFlyer OneLink/deep-link configurations, campaign parameters, referral routing, and migration workflows to support campaign attribution and acquisition.
- Integrate and evaluate digital measurement using AppsFlyer, Mixpanel, GA4, and GTM; support funnel, engagement, cohort, and retention analysis to inform product decisions.
- Collaborate with marketing, product, design, analytics, security, and backend stakeholders to translate business requirements into deployable technical changes and troubleshoot production issues.
Key Projects & Deliverables
Representative showcaseLivin' Promotional Pages
Campaign microsites, product content, FAQs, and customer journeys across the Livin' web ecosystem.
Corporate Website Sections
Product pages, disclosures, FAQ systems, and promotional sections on the Bank Mandiri corporate site.
Livin' Sukha PWA
Responsive web & PWA experiences supporting Livin' Sukha and related banking product journeys.
QR & Referral Generator
Bulk QR & referral generation for marketing, branches, and field teams: CSV input, branded overlays, PNG/ZIP download.
AppsFlyer OneLink Setup
OneLink / deep-link configuration, campaign parameters, referral routing, and migration workflows for attribution.
Referral & Campaign Microsites
Referral landing pages and campaign microsites with parameterized routing, landing-page consistency, and measurement hooks.
Some campaign pages and internal tools are not publicly linked. URLs above point to the live public site where relevant.
Nov 2018 – Nov 2019
Technical Support Engineer
PT Media Sarana Data | Jakarta, Indonesia
- Troubleshot enterprise hardware, software, and user-environment issues to restore service and support daily operations.
- Documented technical incidents, resolutions, and support procedures for consistent service delivery.
Jan 2013 – Mar 2013
Network Engineer Intern
PT Interlink Technology | Jakarta, Indonesia
- Assisted with router, switch, and network device installation, configuration, monitoring, and infrastructure documentation.
Independent Projects — PRCUISA 11 builds
Founder / Independent Product Builder · prcuisa.com
Live builds and upcoming concepts — select any live card to open the project in a new tab.
PRCUISA Hub
Unified workspace for business reporting, revenue/expense tracking, quotation workflows, and shared internal tools. Covers user flows, access requirements, and responsive interface design.
Cashflow
Focused cashflow tracker for recording income and expenses, categorizing transactions, and reviewing monthly summaries. Designed for quick daily entry and clear financial visibility.
QR Tools
QR generation workspace with single and bulk modes, CSV input, branded overlays, and downloadable PNG/ZIP outputs. Built for practical business use cases and fast iteration.
QR Mandiri
Internal QR and referral utility used by marketing, branches, and field teams: bulk generation from CSV, campaign parameters, branded overlays, and ready-to-share downloadable assets.
PRD Workspace
Product requirement workspace for decomposing business requests into structured PRDs, acceptance criteria, and handoff-ready specs between business, design, and engineering.
Automation & Reporting
Telegram → Google Sheets → Looker Studio pipelines for operational transaction entry and reporting, with n8n orchestration, webhook routing, and multi-channel notifications.
AI & Connected Systems
Prototypes for AI-assisted workflows and AI customer-service agent concepts, alongside ESP32/MQTT smart-device integrations and connected operational solutions.
Food Detective
Interactive browser-based food investigation game from ATS: players inspect ingredients, nutrition clues, and food facts through a playful detective-style interface.
Markets
Market monitoring and analysis workspace with real-time data feeds, price tracking, configurable alerts, and comparison dashboards across multiple asset classes.
Agent
AI agent platform for building, orchestrating, and deploying multi-step AI workflows with tool calling, memory management, and integration hooks for everyday business tasks.
Educational & Experimental Products
Sandbox for interactive browser-based learning games, crypto-analysis dashboards, and Telegram alert workflows — used to test interaction patterns and quick product ideas before they graduate into their own builds.
Education
2019 – 2023
Master of Engineering — Electrical Engineering
Gunadarma University
Information Technology Specialization
Thesis: Security of Internet of Things Transactions on the Algorand Blockchain Testnet.
2014 – 2018
Bachelor of Computer Systems
Gunadarma University
Final Project: Smart Electric Socket Using Internet of Things Technology.
2011 – 2014
Vocational High School — Computer and Network Engineering
SMK Al-Hasra
Computer and Network Engineering (Teknik Komputer dan Jaringan). Foundation in networking, hardware, and computer systems.
Skills & Professional Development
- Web & Software:
- HTML5
- CSS3
- JavaScript (ES6+)
- Responsive UI
- React
- Next.js
- TypeScript
- Tailwind CSS
- Bootstrap
- jQuery
- Alpine.js
- REST API Integration
- Digital Product & UX:
- Web/PWA Implementation
- Landing Pages
- User Journeys
- Requirements Decomposition
- PRDs
- Usability Refinement
- SEO
- Cross-Device Testing
- Digital Product Operations
- Analytics & Attribution:
- AppsFlyer OneLink
- Deep Links
- Referral Tracking
- Mixpanel
- GA4
- Google Tag Manager
- Firebase
- Funnels
- Cohorts
- Retention
- Campaign Measurement
- AI & Automation:
- AI-Assisted Prototyping
- AI-Agent Concepts
- n8n
- Telegram Bots
- Google Sheets
- Looker Studio
- Webhooks
- Workflow Orchestration
- Operational Reporting
- Connected Systems & Infrastructure:
- ESP32
- MQTT
- Sensors/Relays
- ESPHome
- Home Assistant
- Networking Fundamentals
- Git/GitHub
- Vercel
- Firebase Hosting
- VPS Concepts
- Additional Project Exposure:
- Supabase
- Web3.js
- Solidity
- MetaMask
- Smart Contracts
- Blockchain/IoT Security Research
- Professional Development:
- AI Agents & Workflow Automation with n8n
- Ethereum & Solidity
- UX Research for Agile Teams
- Advanced SEO
- Internet of Things Programming
- Tailwind CSS
- Languages:
- Indonesian (Native)
- English (Working written communication; basic spoken communication)